The author talks about how is it becoming harder and harder to get last minute deals. The boom of last minute websites started around 2000. Airlines, Hotels and Car rental companies would offer real bargains for the travellers how were willing to decide their trip at the last moment. It was at the same time a good deal for the companies that otherwise leave money on the table.
But things have changed and now it is getting difficult to find good last minute deals. The market evolution happens very fast and now, if you decide to "go last minute" the chances are that prices will be higher!
In the past years, costumers have taken advance of the lack of knowledge of the companies to get great deals at the last minute. Now the market is more mature, companies are doing a better control of their inventories thanks to new revenue management tools and change of strategy.In my opinion, it is a natural tendency, a sign that the managers are changing the way they think and the way they act. Too bad for the costumers who left everything "to the last minute".
But things have changed and now it is getting difficult to find good last minute deals. The market evolution happens very fast and now, if you decide to "go last minute" the chances are that prices will be higher!
In the past years, costumers have taken advance of the lack of knowledge of the companies to get great deals at the last minute. Now the market is more mature, companies are doing a better control of their inventories thanks to new revenue management tools and change of strategy.In my opinion, it is a natural tendency, a sign that the managers are changing the way they think and the way they act. Too bad for the costumers who left everything "to the last minute".
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